Movie Marketing Overload

The goal of marketing a movie is to get as many people in the theatre as possible. I get it. Understandable. Successful film studios strategically market their films nowadays as early as a year from release, and the results speak for themselves. With blockbuster films in the super hero genre leading the way in box office dollars, we are being flooded with trailers, tv spots, product integration and online viral marketing, and frankly, I am beginning to get annoyed.

     Take, for instance, Captain America: Civil War. This is my MOST ANTICIPATED movie of 2016. I am itching to see it and have had my tickets for weeks. I can’t stress enough how excited I am to see it. Marvel/Disney has began showing press and advanced special screenings to critics and fans alike, and the buzz around how great this movie is leaves me salivating.

     My problem with the marketing scheme for this movie is that we have been getting so many tv spots and trailers that it feels like we’ve seen about half of the movie already. It seems like everyday for the past 2 weeks there is some kind of new promotion for the movie, and while I want to get my hands on everything I can regarding this film, I haven’t been watching them. Enough is enough. Everybody knows this movie is coming out.

     The same thing happened in 2014 with The Amazing Spider-Man 2. The marketing push for that movie saturated the market so badly that I feel it began to turn people off from actually seeing it, or started to annoy them enough that they went into the movie with negativity because of how much they were being shown. It’s like watching a tv show and seeing the same commercials over and over again. When I keep seeing the same commercial enough, I make it a point to stay away from that product strictly out of annoyance.

     Again, I understand the need to market the hell out of an upcoming movie, trying to make as much money on that specific property that the studio can. But when do they say “Ok, we’ve shown them enough, let’s let up a bit”? That line is being blurred and we are constantly bombarded with trailers that have 5 seconds of new footage, mixed in with clips we’ve seen 4 or 5 times already.

     

Deadpool had an incredible marketing strategy, in that the studio marketed the film in a way to crossed traditional methods, heavily focusing on online clips and short pieces, while still having trailers and tv spots, but a no point did I feel like I was being beaten over the head with ads for that movie.

     I am not a marketing strategist, I don’t work for a public relations firm or film studio, but I have to think that there are better ways to market films than to release a new clip for the same film every day for 2 weeks leading up to the film’s release. End rant.

     I want to hear YOUR opinions on film marketing. Are you ok with getting so many clips and trailers for a movie you’re excited about? Or do you think the “less is more” strategy can still be effective?

Movie Theatre Etiquette

Have you ever been in a theatre and had a bad experience? I know I have, and I’m going to talk about this very topic.

Enter scene: it’s the advanced screening of X-Men: Days of Future Past the night before premiere night. My friends and I have had tickets for weeks. Since 2008’s Iron Man we have steadily seen the advanced screenings of all major superhero films. t’s 9:00. Walking in, there’s a baby stroller in the aisle. Already not good. We sit down and the movie starts.

During the first act, there are a group of what I assume were kids or teenagers a few rows back talking. I let it go, but am beginning to get annoyed. Fast forward a little bit and the talking is still happening and the baby (assumedly from the empty stroller) is crying. My blood pressure is climbing. I can’t take it anymore and decide to say something to the talkers. My wife is now getting mad at me because I said something to them.

Although the movie was really good, my theatre experience was ruined by the distractions and I left the theatre angry. What kind of a-hole talks loudly during a movie? And who brings an infant to a late movie? I still can’t fathom why people do the things they do in theatres, but it’s ridiculous. People these days have no respect for one another. When I go to see a movie and pay the prices I do, I expect a dark theatre with no distractions. Shut your mouth, stay in your seat, turn your phone off and find a babysitter. Don’t ruin everyone else’s time because your a self-centered jerk. The world doesn’t revolve around you.

Game of Thrones vs A Song of Ice and Fire

A few years ago, I was introduced to George R. R. Martin’s A Song of Ice and Fire book series as well as HBO’s Game of Thrones. My group of friends and my girlfriend at the time (now my fiance) were very into it and after being lost in their conversations, I checked out the show and picked up the first book.

I quickly became enamored with the World of Ice and Fire and was given the rest of the books for Christmas. Thanks, babe 🙂 Anyway, by mid-March of the new year, I had finished the entire book series and was completely caught up on the show. I was hooked. I tried to get my hands on everything GoT and ASOIAF related.

After reading the book series, trying to read books of other genres became a bit tough for me. As an avid reader, I’ve always branched out on my book genres, but finishing A Dance With Dragons left a hole in me that reading other titles just didn’t fill. I decided that I would give the series a second go-around and delved back into Westeros, Essos, and everywhere else George took me. It’s amazing how much I had missed during my first read-through. My second reading really put me further into that world from all of the things I was now picking up on. I had began reading theory-crafting forums online and talking theories with Crystal, my wife and other friends. I was obsessed!

In 2014, the World of Ice and Fire compendium book came out and was gorgeous. The pictures are beautiful and the information was flooring. I had also picked up comics on The Tales of Dunk and Egg, a compilation of short stories George had written set 100 years before the currently timeline during the reign of Targaryens over Westeros. A later compilation book, A Knight of the Seven Kingdoms was released, giving me that missing 3rd novella story I couldn’t find.

For the first 3 seasons of Game of Thrones, despite some changes from book to show, the storylines were pretty close. Characters mainly retained the same traits and plots with minor changes here or there. But season 4 started to change the path of the show story. Characters were absent from their book locations, plots were twisted and characters were killed off unexpectedly. Season 5 further veered off the tracks, as things were now completely different.

I don’t want to come across as a “book snob”, but I had a much greater appreciation for the books compared to the show, and my fiance and I really began to dislike the show and eventually stopped watching. Season 5 was boycotted on our TV and season 6 won’t be thought about. We don’t want to be spoiled on what could happen in the next book The Winds of Winter (whenever the hell it gets released). If you still enjoy the show, that’s good for you. 

Myself and millions of “Thronies” everywhere anxiously await the release of TWoW, let’s get it done, George!